SEO and Google
SEO in Dubrovnik
A beautiful website brings no enquiries if nobody finds it. With SEO we help Google show you when people search for what you offer — in Dubrovnik, across Croatia or to visitors from abroad.
We do not promise “first place in a week”. We do verifiable work: fix technical errors, speed up the site, add structured data, set up your Google profile and track results in Search Console.
Technical SEO
The foundation without which content does not help: Google must be able to read, understand and quickly load every page.
- Indexing check in Google Search Console
- Sitemap, robots.txt, canonical URLs and redirects
- Multilingual: hreflang and separate URLs per language
- Speed and Core Web Vitals (images, fonts, scripts)
- Structured data (schema.org)
- Migration without losing rankings
Structured data
Business, services, products, events and FAQs described so that Google and AI search engines understand them.
Speed
We move heavy sites to lighter solutions — for Souvenirs Nautilus, 28 instead of 187 requests per page load.
Migrations
When moving to a new site we redirect every old address to the new one, so Google keeps what it has already learned.
AI search
An llms.txt file and rules for ChatGPT, Claude, Perplexity and Google AI Overviews.
Local SEO and content
For local businesses the three map results at the top of Google matter most. You get there with a well-kept Google profile and content that answers real customer questions.
- Google Business Profile: categories, services, opening hours, photos
- Same name, address and phone on the site, map and directories
- Titles and descriptions for terms customers actually search
- Service pages and FAQs
- Google Merchant Center for online shops
- Rank and query tracking in Search Console
Competitor analysis
We look at who ranks above you for your terms and why — content, links, Google profile.
Google Shopping
For online shops we build product feeds for Google Merchant Center in several languages.
Google Ads and Analytics
Google Analytics set up with cookie consent, conversion tracking and Google Ads campaigns.
Reports
Clicks, impressions and positions from Google Search Console — what is growing, what is falling and what next.
How we work
Consultation
We get to know your business, your goals and what the site needs to achieve.
Proposal and quote
We propose scope, structure and technology and send a written quote.
Build and test
We develop, test on mobile and desktop and deploy to the server.
Support
We monitor, update and improve after launch.
Where we have done SEO
Experience Dubrovnik
Website of the Dubrovnik Tourist Board: events calendar, organiser portal, two languages and structured data for events.
Port of Dubrovnik
Website of the Port of Dubrovnik Authority, HR/EN, with ship arrival schedules, documents and a custom SEO extension.
Buco Pende
HR/EN/DE artist website with an online gallery of original paintings, product data for Google and a Google Shopping feed.
Souvenirs Nautilus
Moved from Joomla to a fast static site: 28 instead of 187 requests per page load.
Frequently asked questions
How long until SEO shows results?
Technical fixes usually show in Search Console within a few weeks, once Google re-crawls the pages. Ranking growth for competitive terms takes months and depends on the competition.
Do you guarantee first place on Google?
No. Nobody can honestly guarantee a position because Google decides. We guarantee the site will be technically sound, fast and clear to Google, and that you will see results in Search Console figures.
What is local SEO?
Optimisation for searches with a location, e.g. “restaurant Dubrovnik”. The key parts are your Google Business Profile, reviews, accurate business details and service pages for your area.
Do you do SEO for sites you did not build?
Yes. We first review the existing site and Search Console, then propose fixes. If the site is too heavy or outdated, we will also suggest a rebuild.
Do I need Google Search Console access?
Yes, it is the main source of data. If you do not have it, we will set it up and connect it to your domain.
How much does SEO cost?
It depends on the state of the site and your goals. After a free review we send a list of findings and a quote — a one-off fix or regular monthly monitoring.
Related services
Request a free SEO review
Send us your website address and the terms you want to be found for. We will tell you what is holding your site back and what can be fixed.